Haisha Paints Press Updates and Media Highlights

IN THE NEWS

25 Jan, 2025

Pidilite adds more colour to its paints venture

Pidilite Industries, best known for adhesive brands Fevicol and Fevikwik, is looking to grow its paints venture called HAISHA, which launched in select markets last year (FY24).

ET Brand Equity

HAISHA Paints celebrates Tamil Nadu's colourful spirit

HAISHA Paints, a Pidilite brand, launched a new campaign in Tamil Nadu. The campaign celebrates the joy of painting together.

Pidilite bridges crucial gaps in the decorative paints market with HAISHA Paints

In collaboration with Sideways, the campaign for HAISHA Paints embraces a unique and endearing style of storytelling through animation, setting a new standard in paint advertising.

The Fevicol Elephant has a new family member

The makers of products like Fevicol, M-Seal and Dr. Fixit have named their brand "HAISHA" - a clever throwback to the yesteryear Fevicol ad "Dum Laga Ke, HAISHA!"